Autumn Sale Now On ends in:

Price match guarantee. Found a better price? We’ll beat it.*

Learn more -

Learn more about Klarna

Pay now

Pay directly when placing your order. No credit card number, no extra passwords, no worries.

pay later

Only pay for what you like. Review your order first and then decide what you want to keep.

Pay in installments

Pay your orders in installments and at your own pace. You decide how much you want to pay monthly.


What is Klarna?

Klarna is one of the leading payment providers in Europe and a licensed bank that is fundamentally changing the payment experience for buyers and sellers. The company, founded in Sweden in 2005, enables online shoppers to handle outstanding payments immediately, later or in installments quickly, easily and securely. Klarna works with more than 130,000 retailers such as Asos, Spotify, MediaMarkt and Deutsche Bahn and currently employs more than 2,500 people in 14 countries. In 2014 Klarna took over Sofort GmbH; In 2017, Billpay GmbH was acquired. The company's investors include; Sequoia Capital, Bestseller Group, Atomico, VISA and Permira. More information can be found

Is it safe to shop online with Klarna?

Definitely! Shopping online couldn't be more secure than with Klarna. In a store, you can always touch and check the goods you want to buy before paying for them. We believe that online shopping should be no different. That's why Klarna purchase on account gives you the opportunity to check your goods first and pay later.

Our goal is to make shopping easier and safer - smooth. That is why we take drastic measures to protect you as a buyer against fraud and unreliable online retailers. Whenever you see the Klarna logo in an online store, you can be sure that the store is trustworthy and meets our strict requirements.

Klarna is also certified by TÜV Saarland and Trusted Shops. Certificates give you as a consumer positive indications of the quality of the services and products. The associations registered under "the TÜV" are known worldwide and the certificates promote the highest international reputation. TÜV Saarland has concentrated on customer-oriented services outside the traditional official fields of activity. Every year, TÜV Saarland ensures that our business model is serious and that Klarna offers secure payment methods through a detailed investigation.

Klarna has been a “Trusted Shops Authorized Partner” since 2011 and as an “authorized partner”, Klarna's processes are perfectly adapted to the Trusted Shops quality criteria. The Trusted Shops quality criteria are based on national and European laws that are important for online shopping. They take into account the current judgments and requirements of consumer protection organizations or go even further. Read more about the Trusted Shops seal of approval here.

In addition, Klarna Buyer Protection protects you with every purchase from Klarna. This is an agreement between you and Klarna that allows you to shop online safely. To ensure that the Buyer Protection Directive applies, you as a consumer must make the purchase from an entrepreneur. Please note that the Buyer Protection Directive only applies to payments made with Sofort if it is expressly stated on the payment method selection page in the merchant's online store.

I have more questions about my payment. Can I speak to someone from Klarna?

Yes of course! You can chat with us in the app at any time or call us on 0221 669 501 10

_ ×
Book An Appointment

Select Location

Unit 22Q,
Powerscourt ,
Town House Centre ,
Dublin 2 DO2YD58

16 Donegall Square
North Belfast

Diamonds Factory (Neve Jewels IE Ltd)
Glandore, 3rd Floor City Quarter,
Lapps Quay, Cork, T12 Y3ET

Level One Office Ltd,
Liosbán Business Park,
Tuam Road, Galway H91FT98.
Unit Number 7.
Schedule Date & Time
Please select your time slot to book your appointment.

Appointment Summary





Please complete your details and secure your booking with us




Notes & Requests

I give consent to be contacted by Diamonds Factory about my enquiry via phone or email.


What is the difference between diamond cut and diamond shape?

Contrary to popular belief, there is a difference between diamond cut and diamond shape. Diamond cut refers to how a diamond is cut and polished so that its facets can absorb and reflect light. A diamond shape is a geometric shape the diamond is cut into and describes its silhouette.

What is a diamond cut?

Diamond cut refers to how well a diamond is cut and polished. The best diamond cut is perfectly proportioned, symmetrical and beautifully polished so that the highest amount of light can enter and reflect out of the stone. A well-cut diamond will appear sparkly and bright, while a poor-cut diamond will appear dull and lack-lustre.

How do you cut diamonds?

How are diamonds cut to shape? Well, diamonds are cut with precision and skill by a qualified diamond expert. The cutting process consists of five parts: planning, cleaving, bruting, polishing and inspecting. After cutting, the diamond is sent for assessment and graded on the 4 Cs (including cut).

Types of diamond cuts

Each diamond is assessed and graded on its cut quality - otherwise known as the diamond cut grade. A diamond cut grade is assessed on several factors such as brilliance, symmetry, polish and fire and ranges from excellent to poor. The higher the cut quality, the more sparkle the diamond is likely to have, so you should consider the cut when buying a diamond.

Diamonds Cut

Excellent cut diamond

An excellent cut diamond is the best diamond cut and also the most beautiful. It means that it is perfectly proportional and has the best brilliance, symmetry, polish and fire. An excellent or ideal cut diamond reflects almost all the light that enters it, so it sparkles beautifully.

Very good cut diamond

A very good cut diamond is almost the same compared to an excellent cut diamond. It still enables most of the light that enters it to reflect but attracts a lower price.

Good cut diamond

A good cut diamond reflects a substantial amount of light that enters it. The diamond does not have the same amount of fire or brilliance that an excellent cut or very good cut diamond has, but it is a more affordable choice for those on a budget.

Fair cut diamond

A fair cut diamond typically reflects a small portion of light. For those looking to maximise the carat weight over other things, a fair cut diamond may be the only choice for a higher carat weight on a budget.

Poor cut diamond

A poor cut diamond is a diamond that has been cut too deep or too shallow. When this occurs, the diamond will lose significant amounts of light. The only benefit of this type of diamond is the price. A diamond that is a poor cut will be significantly lower in price than any other diamond cut grade while also lacking sparkle.

Diamond cut chart

Ever thought about how are diamonds cut to make jewels? Our diamond cut chart illustrates how light passes through different types of cuts. As you can see here, cut quality directly impacts how a diamond sparkles due to the way light enters and reflects from the stone.

Diamonds Cut

What is a diamond shape?

A diamond shape is otherwise known as the geometric shape of a diamond or silhouette. Often, a diamond shape is known as a cut, and the different diamond cuts can be referred to as either round or fancy shape diamonds. Fancy shape diamonds are any shape that isn’t a round brilliant diamond.

Types of diamond shapes and what they are best for

There are many types of diamond cuts and shapes to choose from, and the one you select should be based on your taste and preferences. If you are buying a gift for your loved one, such as an engagement ring, it is a good idea to find the perfect diamond shape for your partner. Here are the types of diamond shapes you can choose from when buying diamond jewellery.

Round brilliant diamond cut

Round brilliant diamond cut

The round brilliant diamond is the most popular shape for engagement rings due to its timeless appearance and beauty. It tends to generate the highest amount of sparkle due to its large number of facets.

Cushion cut diamond

Cushion cut diamond

The cushion cut diamond features rounded corners and large facets to increase brilliance. This diamond shape is loved for its timeless appeal and has been a favourite for over a century.

Princess cut diamond

Princess cut diamond

The princess cut diamond is a square-shaped diamond, thought to have grown in popularity due to its modern appearance.

Pear cut diamond

Pear cut diamond

The pear diamond shape is a popular and elegant cut, also known as the ‘teardrop’ for its rounded shape and pointed tip.

Heart cut diamond

Heart cut diamond

The ultimate symbol of love and adoration, the heart diamond shape is perfect for the romantics amongst us.

Emerald cut diamond

Emerald cut diamond

With its pavilion cut in rectangular facets to create an elegant finish, the emerald diamond shape is truly unique.

Oval cut diamond

Oval cut diamond

Perfectly proportioned and unique, the oval shape diamond also has a similar brilliance to that of the round diamond.

Asscher cut diamond

Asscher cut diamond

A square version of the emerald, the Asscher diamond shape is truly unique and features a pavilion cut into rectangular facets.

Marquise cut diamond

Marquise cut diamond

Originally the marquise diamond shape was commissioned by Louis XIV of France. Its elongated shape is perfect for those looking to maximise carat weight.

Radiant cut diamond

Radiant cut diamond

The radiant diamond shape has a similar brilliance to the round shape diamond but with a modern and unique shape.

Which diamond shapes, cut and sizes are best for brilliance?

Here are our top tips on how to find the most brilliant diamond based on its shape, cut and size.

Choose a better cut quality

A diamond's cut quality directly impacts how much it sparkles. An excellent-cut diamond is cut with perfect proportions, symmetry and polish to allow as much light to refract as possible. A poor-cut diamond appears dull and lacklustre. That is why if you want a brilliant diamond, you should choose a better cut quality.

Consider diamond size and weight

If you are looking for a large diamond on a budget, you shouldn't compromise on cut quality because a poor-cut diamond can appear smaller than an excellent cut diamond of the same weight and will not have as much brilliance and fire.

Best diamond shapes for brilliance

Round shaped diamonds naturally have more brilliance and fire. It is possible to choose a cut grade of Good (or better) for a beautiful looking diamond. If a fancy diamond shape is more your thing, it is a good idea to select a cut grade of Very Good (or better) for the perfect symmetry, proportions and polish.