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What is Klarna?

Klarna is one of the leading payment providers in Europe and a licensed bank that is fundamentally changing the payment experience for buyers and sellers. The company, founded in Sweden in 2005, enables online shoppers to handle outstanding payments immediately, later or in installments quickly, easily and securely. Klarna works with more than 130,000 retailers such as Asos, Spotify, MediaMarkt and Deutsche Bahn and currently employs more than 2,500 people in 14 countries. In 2014 Klarna took over Sofort GmbH; In 2017, Billpay GmbH was acquired. The company's investors include; Sequoia Capital, Bestseller Group, Atomico, VISA and Permira. More information can be found

Is it safe to shop online with Klarna?

Definitely! Shopping online couldn't be more secure than with Klarna. In a store, you can always touch and check the goods you want to buy before paying for them. We believe that online shopping should be no different. That's why Klarna purchase on account gives you the opportunity to check your goods first and pay later.

Our goal is to make shopping easier and safer - smooth. That is why we take drastic measures to protect you as a buyer against fraud and unreliable online retailers. Whenever you see the Klarna logo in an online store, you can be sure that the store is trustworthy and meets our strict requirements.

Klarna is also certified by TÜV Saarland and Trusted Shops. Certificates give you as a consumer positive indications of the quality of the services and products. The associations registered under "the TÜV" are known worldwide and the certificates promote the highest international reputation. TÜV Saarland has concentrated on customer-oriented services outside the traditional official fields of activity. Every year, TÜV Saarland ensures that our business model is serious and that Klarna offers secure payment methods through a detailed investigation.

Klarna has been a “Trusted Shops Authorized Partner” since 2011 and as an “authorized partner”, Klarna's processes are perfectly adapted to the Trusted Shops quality criteria. The Trusted Shops quality criteria are based on national and European laws that are important for online shopping. They take into account the current judgments and requirements of consumer protection organizations or go even further. Read more about the Trusted Shops seal of approval here.

In addition, Klarna Buyer Protection protects you with every purchase from Klarna. This is an agreement between you and Klarna that allows you to shop online safely. To ensure that the Buyer Protection Directive applies, you as a consumer must make the purchase from an entrepreneur. Please note that the Buyer Protection Directive only applies to payments made with Sofort if it is expressly stated on the payment method selection page in the merchant's online store.

I have more questions about my payment. Can I speak to someone from Klarna?

Yes of course! You can chat with us in the app at any time or call us on 0221 669 501 10

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Diamonds Factory (Neve Jewels IE Ltd)
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The Rise of the Ruby and its History

8th September 2023

by Semrah

A group of red rubies

Symbolising rich and vibrant love with its enchanting red hues, the ruby is an increasingly popular choice amongst our customers for an engagement ring or special jewellery piece – and it’s not hard to see why when looking at its intense red glow and fascinating exterior. Looking back at the incredible history behind the ruby, we take a deep dive into the reasons why this striking red stone is on the rise and quickly becoming one of the globes most coveted gemstones.

What are rubies?

Often known as the ‘King of the Gems’ rubies are one of the worlds four precious stones amongst diamonds, emeralds and sapphires. Like most gemstones, rubies are formed from extremely high heat and pressure that happens below the earth. The cooling process of hot magna forms crystals, and these crystals form into gemstones when mixed with the presence of other metals - in the case of rubies, Chromium, which creates its vivid red hue. The intensity of the colour is all dependant on how much Chromium is present in its chemical make-up, with rubies varying from blood red to light pink and sometimes even purple too.

Where do Rubies come from?

A group of plates of different coloured rubies

The history of the Ruby is certainly an interesting one with the first rubies said to be discovered over 2500 years ago in the heart of Sri Lanka – which still to this day stands to be the location of some of the world’s finest rubies in the world. Another country often associated with some of the oldest rubies is Burma, now known as Myanmar and more commonly known as where the infamous Burmese Rubies come from. In modern day rubies can be found in many places all around the globe, with mine locations in Kenya, America, Thailand, Tanzania and Pakistan just to note a few.

Has Ruby jewellery always been popular?

Ruby diamond earrings surrounded by rubies.

In short answer, yes, rubies have been popular dating back to as early as 2500 B.C. In ancient times, once mined the greatest and most eye-catching of rubies would be taken straight to the ruler of Burma, where these would become his precious property. This theme ran through for decades and decades to come, with a particularly memorable ruby jewellery piece belonging to the crown and worn by the late Queen Elizabeth II – the famous Burmese Ruby Tiara that was designed in 1973.

Recognised by its captivating bright red colour, there are many reasons behind why rubies have become one of the world’s most desired gemstones. Ranking a whopping 9 on the Mohs scale, rubies also boast incredible durability coming in at 2nd spot after diamonds. Keeping in theme with their symbolism of unbreakable and everlasting love, rubies have only gained more and more popularity over the years and still to this day remain one of the globes rarest of stones.

What Celebrities Wear Ruby Engagement Rings?

Sarah Ferguson Ruby Engagement Ring

There are various celebrities who’ve chosen a ruby as their desired stone in their engagement ring, and it comes to no surprise as why when rubies are said to symbolise power, wealth and protection. From pop sensations Katy Perry and Jessica Simpson to Desperate Housewives actress Eva Longoria and our very own Duchess of York, rubies are a unique pick for an engagement ring that are sure to catch the attention of anyone’s eye it falls upon.

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