Autumn Sale Now On ends in:

Price match guarantee. Found a better price? We’ll beat it.*

Learn more -

Learn more about Klarna

Pay now

Pay directly when placing your order. No credit card number, no extra passwords, no worries.

pay later

Only pay for what you like. Review your order first and then decide what you want to keep.

Pay in installments

Pay your orders in installments and at your own pace. You decide how much you want to pay monthly.


What is Klarna?

Klarna is one of the leading payment providers in Europe and a licensed bank that is fundamentally changing the payment experience for buyers and sellers. The company, founded in Sweden in 2005, enables online shoppers to handle outstanding payments immediately, later or in installments quickly, easily and securely. Klarna works with more than 130,000 retailers such as Asos, Spotify, MediaMarkt and Deutsche Bahn and currently employs more than 2,500 people in 14 countries. In 2014 Klarna took over Sofort GmbH; In 2017, Billpay GmbH was acquired. The company's investors include; Sequoia Capital, Bestseller Group, Atomico, VISA and Permira. More information can be found

Is it safe to shop online with Klarna?

Definitely! Shopping online couldn't be more secure than with Klarna. In a store, you can always touch and check the goods you want to buy before paying for them. We believe that online shopping should be no different. That's why Klarna purchase on account gives you the opportunity to check your goods first and pay later.

Our goal is to make shopping easier and safer - smooth. That is why we take drastic measures to protect you as a buyer against fraud and unreliable online retailers. Whenever you see the Klarna logo in an online store, you can be sure that the store is trustworthy and meets our strict requirements.

Klarna is also certified by TÜV Saarland and Trusted Shops. Certificates give you as a consumer positive indications of the quality of the services and products. The associations registered under "the TÜV" are known worldwide and the certificates promote the highest international reputation. TÜV Saarland has concentrated on customer-oriented services outside the traditional official fields of activity. Every year, TÜV Saarland ensures that our business model is serious and that Klarna offers secure payment methods through a detailed investigation.

Klarna has been a “Trusted Shops Authorized Partner” since 2011 and as an “authorized partner”, Klarna's processes are perfectly adapted to the Trusted Shops quality criteria. The Trusted Shops quality criteria are based on national and European laws that are important for online shopping. They take into account the current judgments and requirements of consumer protection organizations or go even further. Read more about the Trusted Shops seal of approval here.

In addition, Klarna Buyer Protection protects you with every purchase from Klarna. This is an agreement between you and Klarna that allows you to shop online safely. To ensure that the Buyer Protection Directive applies, you as a consumer must make the purchase from an entrepreneur. Please note that the Buyer Protection Directive only applies to payments made with Sofort if it is expressly stated on the payment method selection page in the merchant's online store.

I have more questions about my payment. Can I speak to someone from Klarna?

Yes of course! You can chat with us in the app at any time or call us on 0221 669 501 10

_ ×
Book An Appointment

Select Location

Unit 22Q,
Powerscourt ,
Town House Centre ,
Dublin 2 DO2YD58

16 Donegall Square
North Belfast

Diamonds Factory (Neve Jewels IE Ltd)
Glandore, 3rd Floor City Quarter,
Lapps Quay, Cork, T12 Y3ET

Level One Office Ltd,
Liosbán Business Park,
Tuam Road, Galway H91FT98.
Unit Number 7.
Schedule Date & Time
Please select your time slot to book your appointment.

Appointment Summary





Please complete your details and secure your booking with us




Notes & Requests

I give consent to be contacted by Diamonds Factory about my enquiry via phone or email.

July’s Birthstone: Ruby

25th July 2018

by Kannan

Were you born in July? Then your birthstone is Ruby! Wondering what birthstones are?  These stones represent a person’s month or their astrological sign and every stone has a history and a spiritual power that increases in their month. Keep reading to find out everything about these beautiful gems!

What are Rubies?
Rubies are pink to deep blood-red coloured gemstones and they are a variety of the mineral corundum (sapphires are also corundums!). Together with diamonds, emeralds, sapphires and diamonds, rubies are one of the cardinal gems.
To determine the quality of a ruby, one has to take its colour, cut and clarity into consideration. Its carat weight will also affect its value, just like with diamonds, a ruby is judged by the 4C’s method.  The most important aspect of a ruby is its colour, blood-red or pigeon blood being the most valuable and brightest shade of red. Following colour is clarity: a clear gemstone will be categorised as premium. However, the lack of any needle-like rutile inclusions may indicate that the ruby has been treated.

Gemstone - Ruby

What is the meaning of rubies?

This beautiful gemstone represents love, passion and emotion. Considered the king of all gems for several centuries, it was believed that wearing a Ruby bestowed good fortune on its owner.

The Indians called it Ratnanayaka, meaning ‘the lord of the gemstones’, the French called it ‘the gem of the gems’ or ‘the dearly love stone’. In the orient, rubies were described as ‘a drop of the heart’s blood of Mother Earth’. A favourite among those who were in power or in love, rubies are one of the most valued gemstones.

Famous Rubies

Sunrise Ruby: without a doubt, this is the most famous – and expensive – ruby in the world.  This magnificent gemstone was mined in Myanmar and it was named after a poem of the same name, written by poet Rumi.

Weighting 25.59-carat (5.1g), this Burmese pigeon blood ruby was mounted and set between two diamonds, creating a stunning ring.

Described as ‘a unique treasure of nature’ by the Swiss Gemmological Institute, this ruby sold for a record US$30.42 million (estimated £23 million) at a Sotheby’s auction in Geneva, Switzerland.

DeLong Star Ruby: discovered in Burma in the 1930s, this 100.32-carat oval cabochon ruby was sold by Martin Ehrmann to Edith Haggin DeLong. She later donated it to the American Museum of Natural History in New York in 1937.

But on October 29, 1964, Jack Roland Murphy stole this ruby in a jewellery heist. The majority of the gemstones were recovered in a bus depot locker but the DeLong ruby wasn’t there. After months of negotiations, the ruby was recovered after businessman John D. MacArthur paid the $25.000 (£19.017) ransom. The gemstone was dropped in a phone booth at a service plaza near Palm Beach, Florida.

Gemstone - Delong Star Ruby

The Elizabeth Taylor’s Ruby Collection: it is known that Elizabeth Taylor was a jewellery lover and when her collection went up for auction, it was sold for a record-breaking US$116 million (£88 million). Among the incredible pieces, there was the famous Ruby and diamond set that Mike Todd gifted her during a holiday in Italy. He surprise her with the Burmese ruby necklace when she got out of the pool. Then he proceeded to give her the pair of earrings and last but by no means least, a beautiful bracelet. They hugged, kissed and then she pulled him into the pool.

The Elizabeth Taylor’s Ruby Collection

Another piece was the ruby and diamond ring that Richard Burton gifted her. He promised her one but he said that ‘it has to be perfect’ and four years later he found it. He tucked the ring box into the bottom of her Christmas stocking and since she missed it the first time, her daughter reminded her that there was something special at the bottom that she needed to open.

Ruby and Diamond Ring

Rubies have been loved for many centuries and Hollywood wasn’t the exception: Dorothy clicked her Ruby slippers to magically travel to her farmhouse; Julia Robert’s famous scene in Pretty Woman where she Richard Gere snapped the ruby and diamond necklace jewellery box close on Julia Roberts’ gloved hand.

Diamond Necklace Jewellery Box - Julia Roberts

Were you born in July? Then visit out Gemstone collection and browse our Ruby designs inspired by the Art Deco era. Also, rubies are given as a present for the 40th wedding anniversary!

Other Good Reads