About Us
We are a globally trusted purveyor of personalised, affordable and high-quality diamonds and jewellery. Our collection is sold in more than 70 countries around the world and we have key offices in London, Paris and New York, with new offices and showrooms opening each year.
Exceptional Diamond Jewellery At Affordable Prices
We are renowned for providing exceptional diamond jewellery at affordable prices. Combined with our first-class Customer Care Team, it's easy to see why over 50,000 happy customers have chosen to buy their diamond jewellery from us.
Mission
With more than 50,000 happy customers, our diamond jewellery is sold in over 70 countries around the world. Whilst this would be sufficient for most companies, our mission is to be regarded as 'the most trusted purveyor of personalised, affordable and high-quality diamonds and jewellery in the world'.
We're confident that we'll achieve our mission by staying true to the 3 principles as given below
Personalised
Unique, original and perfectly matched to suit your tastes, our personalisation service is perfect for that special person in your life. After all, your choice of jewellery is a direct mirror of your personal tastes, attitude and character.
Personalised diamond jewellery is where the Diamonds Factory excels; we are well-known around the world as the premier diamond jewellers that offer a range of beautiful jewellery that can be personalised to suit your personality. You'll see a range of diamond jewellery (Engagement Rings, wedding Rings & Wedding Bands, Diamond Rings) here on our website that can be personalised. However, if you would prefer, we can create a truly bespoke piece (bespoke engagement ring), using your very own design ideas, making the most intimate and perfect gift possible.
Superb Value
Superb value is what sets us apart from the hyper-inflated prices you'll find on the high street and on the web.
3 reasons why we can provide superb value:
- We are a diamond manufacturer, so we don't have to deal with all the middlemen, taking their cut.
- We do not have costly high-street stores.
- We run our operations incredibly efficiently, so we only use resources when we need them.
Please Note
Value doesn't mean poor quality. All our jewellery is crafted by expert master jewellers using the most beautiful and ethically sourced diamonds.
Quality Materials Sourced Ethically
You can only create a high quality piece of jewellery by using quality materials. With regards to the quality of our diamonds and the precious metals we use, we strive for the highest quality jewellery in everything we do.
In terms of the ethical side of our business, we work with all of the leading diamond and jewelry institutions in the world. Institutions including
The British Jewellers' Association,for metal,
Assay Assured & London Assay Office for metal, Stop Blood Diamonds membership , The Gemological Institute of America, The International Gemological Institute and The World Diamond council.
As a globally trusted purveyor of diamonds, you can be sure that our diamonds are also of exceptional quality. You can of course choose which type of quality you'd prefer, should you wish to customise your jewellery.
Get In Touch
If you would like to discuss how we can provide such superb value across our entire diamond jewellery collection, please contact our friendly Customer Care Team on 1800 947 196 1800 947 196 , or enter into a Live Chat
It is law within the UK that every item of precious metal sold such as Platinum, Gold, Silver is stamped labelling the item with the type of metal it is. Platinum pieces which weigh less than 0.5 grams, 18ct Gold and Palladium pieces weighing less than 1.0 gram and Silver pieces weighing less than 7.78 grams are except from hallmark.
At Daimonds Factory all our products are hallmarked as per UK hallmarking law from London Assay Office (The GoldSmith Company)
Where Hallmarking Began
The Goldsmiths' Company Assay Office is the oldest assay office in the United Kingdom. It has provided hallmarking services since The Goldsmiths' Company was founded in the 1300s. The company received its royal charter in 1327 and ranks 5th in order of precedence of the 12 Great Livery Companies of the City of London.
Hallmarking dates back to the 1300s when Edward I of England passed a law requiring any item made of silver, which was offered for sale, to be at least of equal quality as that of the coin of the realm (silver currency). The wardens of The Goldsmiths' Company were tasked with visiting workshops in the City of London to assay (test) silver articles. If these articles were found to be below standard they were originally destroyed and the metal forfeited to the King. If they passed, each article received the King's mark of authentication - the mark of a leopard's head. By 1478, there were several hundred workshops and merchants manufacturing silver articles in the City of London. It was not possible for the wardens to visit them all so the merchants were ordered to bring their items to Goldsmiths' Hall for testing and marking and a permanent Assay Office was established in the building. This is the origin of the term hallmark - struck with the King's mark at Goldsmiths' Hall.
In 1544 the Goldsmith's Company adopted the King's mark as their town mark and the mark of the leopard's head is now internationally recognised as the mark of this assay office.
Today
The Goldsmiths' Company Assay Office is still based at Goldsmiths' Hall and remains the oldest company in Britain to be continually trading from the same site. However, it also has two satellite offices; at Greville Street in Hatton Garden in the heart of the London jewellery quarter and within a high security complex near London's Heathrow airport. It now has a new off-site facility within the Dalston-based jewellery manufacturer, Allied Gold. This is the first time in the Assay Office's 700 year history that it has opened permanent hallmarking services on a customer's premises.
In addition to hallmarking, the office has now expanded its range of services to support the jewellery trade and enforcement authorities. It offers a variety of specialist analytical services including nickel, lead & cadmium testing, antique silver dating, non-destructive compositional analysis, plating thickness measurement and a melt and assay service for scrap precious metal carried out in their fully independent on-site laboratory. Other services offered are a jewellery valuation service, laser marking, trading standards assistance, high quality photography and a comprehensive range of training and educational seminars, lectures and specialist events.
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