About Us

We are a globally trusted purveyor of personalised, affordable and high-quality diamonds and jewellery. Our collection is sold in more than 70 countries around the world and we have key offices in London, Paris and New York, with new offices and showrooms opening each year.

Exceptional Diamond Jewellery At Affordable Prices

We are renowned for providing exceptional diamond jewellery at affordable prices. Combined with our first-class Customer Care Team, it's easy to see why over 50,000 happy customers have chosen to buy their diamond jewellery from us.


With more than 50,000 happy customers, our diamond jewellery is sold in over 70 countries around the world. Whilst this would be sufficient for most companies, our mission is to be regarded as 'the most trusted purveyor of personalised, affordable and high-quality diamonds and jewellery in the world'.

We're confident that we'll achieve our mission by staying true to the 3 principles as given below


Unique, original and perfectly matched to suit your tastes, our personalisation service is perfect for that special person in your life. After all, your choice of jewellery is a direct mirror of your personal tastes, attitude and character.

Personalised diamond jewellery is where the Diamonds Factory excels; we are well-known around the world as the premier diamond jewellers that offer a range of beautiful jewellery that can be personalised to suit your personality. You'll see a range of diamond jewellery (Engagement Rings, wedding Rings & Wedding Bands, Diamond Rings) here on our website that can be personalised. However, if you would prefer, we can create a truly bespoke piece (bespoke engagement ring), using your very own design ideas, making the most intimate and perfect gift possible.

Superb Value

Superb value is what sets us apart from the hyper-inflated prices you'll find on the high street and on the web.

3 reasons why we can provide superb value:

  • We are a diamond manufacturer, so we don't have to deal with all the middlemen, taking their cut.
  • We do not have costly high-street stores.
  • We run our operations incredibly efficiently, so we only use resources when we need them.

Please Note

Value doesn't mean poor quality. All our jewellery is crafted by expert master jewellers using the most beautiful and ethically sourced diamonds.

Quality Materials Sourced Ethically

You can only create a high quality piece of jewellery by using quality materials. With regards to the quality of our diamonds and the precious metals we use, we strive for the highest quality jewellery in everything we do.

In terms of the ethical side of our business, we work with all of the leading diamond and jewelry institutions in the world. Institutions including The British Jewellers' Association,for metal, Assay Assured & London Assay Office for metal, Stop Blood Diamonds membership , The Gemological Institute of America, The International Gemological Institute and The World Diamond council

As a globally trusted purveyor of diamonds, you can be sure that our diamonds are also of exceptional quality. You can of course choose which type of quality you'd prefer, should you wish to customise your jewellery.

Get In Touch

If you would like to discuss how we can provide such superb value across our entire diamond jewellery collection, please contact our friendly Customer Care Team on 1800 947 196 1800 947 196 , or enter into a Live Chat